I used to believe growth required massive effort all at once — all-nighters, huge launches, or a blitz of content. It worked… briefly. But the crashes and burnout came just as fast.
Then I discovered Daniel Priestly’s “Leverage Small, Consistent Actions” principle, and it completely shifted my approach. Instead of sprinting, Daniel teaches you to take small, deliberate steps daily and let the power of compounding do the heavy lifting.
In this post, I’ll explain what this principle means, how I’ve begun applying it to affiliate marketing, and why it’s one of the simplest yet most powerful ways to grow your business steadily. (I’ve also embedded Daniel’s original video so you can watch it for yourself.)
What the “Leverage Small, Consistent Actions” Principle Is
Daniel Priestly’s “Leverage Small, Consistent Actions” principle is based on a simple but powerful idea:
Small, deliberate moves done regularly compound into massive results over time.
Instead of trying to create one giant success or waiting for the perfect moment, you build momentum through steady, repeatable steps. Each email, post, outreach, or optimization may seem minor on its own, but together they create a snowball effect of authority, trust, and opportunity.
Think of it like compound interest for your business. Just as small deposits grow exponentially in a bank account, consistent actions grow your reach, reputation, and revenue. The principle teaches you to focus less on “big swings” and more on the small actions that reliably move the needle every week.
My Reflection on the Lesson
When I first heard Daniel Priestly talk about leveraging small, consistent actions, it felt both obvious and profound. I realized I’d been running my business in bursts — intense activity followed by long lulls. Each time I stopped, my momentum vanished, and I had to rebuild from scratch.
Since adopting this principle, I’ve shifted my focus to repeatable daily and weekly actions. Instead of trying to overhaul everything at once, I do small things that compound: posting consistently, adding one more email to my nurture sequence each week, improving a headline on an old blog post, or reaching out to one potential partner at a time.
These moves feel tiny in the moment, but over weeks and months they’ve built a deeper relationship with my audience, expanded my email list, and increased clicks and conversions. Most importantly, it’s sustainable — I can keep doing it without burning out.
Why This Matters for Affiliate Marketers
Affiliate marketers often dream of a single viral post or a massive campaign that transforms their business overnight. But in reality, the most reliable growth comes from small, consistent actions repeated over time.
Applying Daniel Priestly’s principle means:
- Building an engaged list gradually. Each email you send, each new subscriber you nurture, compounds into a stronger audience.
- Improving your content a little at a time. Updating old posts, refining CTAs, and creating new assets steadily increases your authority.
- Developing relationships. Reaching out to one partner, one influencer, or one subscriber at a time grows your network in ways big launches can’t.
The compounding effect of these small moves turns you into a trusted authority with a durable, scalable business. It’s less stressful, more sustainable, and far more effective than relying on big one-off efforts.
Here is the source video – timestamped for your convenience
I’ve embedded the exact clip where Daniel Priestly explains the “Leverage Small, Consistent Actions” principle so you can watch it for yourself. Hearing him describe how small daily moves compound over time brings the concept to life.
As you watch, consider which small actions in your own business could add up to something significant over weeks or months. It might be as simple as posting regularly, sending a weekly tip, or improving one piece of content at a time.
Quick Action Step
After you watch the clip, take five minutes to identify one small action you can repeat daily or weekly that will compound over time. Ask yourself:
- What’s one small step that would strengthen my audience, content, or systems?
- Can I automate or schedule it so it becomes effortless?
- How will I track it to see the compound effect?
Examples: posting one tip to social media every day, adding one new email to your nurture series each week, or optimizing one old blog post each month. Pick just one to start and commit to it. Over time, this becomes your compounding engine.
Bringing It All Together
Daniel Priestly’s “Leverage Small, Consistent Actions” principle shows that big results don’t come from sporadic bursts — they come from small, steady moves that compound over time. This is how you build a business with momentum rather than one that constantly starts and stops.
For affiliate marketers, it’s the difference between hustling for each commission and creating a compounding machine of content, emails, and relationships that grows stronger every week. Consistency beats intensity, and the results sneak up on you.
Watch the video above, choose one small action to repeat, and start compounding your growth. In time, you’ll see how the tiny steps you take today become the big wins you’re looking for.
In the next reflection, I’ll explore Daniel Priestly’s “Design Your Business Around Your Life” principle — how to build a business that supports your ideal lifestyle instead of consuming it.